Rader International HQ, conveniently located in Trafford Park, Manchester, was officially launched on the 10th September 2015, but had many months of pre-planning in addition to conducting extensive market research.
We listened to our potential customers, and arrived at a shortlist of priorities, that if achieved, would place Rader at the forefront of service and quality!
1) Rapid turnaround – we are happy to collect and deliver, in order to offer same-day, (with enough notice, but sometimes without any), next day as a majority, and for multi-stage wheels, (such as 2/3 piece split rims), 48 hrs. We do NOT take wheels in as a, ‘booking-in’, centre and then ship them around the Country for processing at another site! This is fraught with issues! All wheels are completely remanufactured within our unique state-of-the-art facility.
2) Quality of finish – although you cannot always put back what is missing, the Rader Team treats every wheel with the same due care and attention, ensuring that the finished product is truly representative of the Original Equipment standard.
Alloy Wheels, both cast and forged, are very much a focal point of modern and classic vehicle styling. With a myriad of designs and colours, added to the ever increasing use of CNC Machined Diamond Cut and Face-Copied surfaces, OEM’s and Vehicle Manufacturers are going to extraordinary lengths to differentiate and capture customers imagination with the, ‘wow’, factor. Albeit on a sub-conscious level, the addition of designed allow wheels, matched to the right vehicle, can play a vital role in the new and used sales process and choice, as well as increasing the actual and perceived value of a forecourt vehicle.